Fazer Foodtech, a division of Fazer Lifestyle Foods, was created to build a global portfolio of innovative, plant-based ingredients. It aimed to lead in developing the future of food and needed to define its brand identity and organize its portfolio to make its offerings clear and appealing to the market.

The results is a simple visual identity that communicates a balance of science, sustainability, and modernity, fitting Fazer Foodtech’s position as a forward-thinking brand within the food technology space.

After that we developed a mark that partner brands can include on their product offering. Purpose is to clearly desk-lay that the product includes ingredients from Fazer Foodtech.